From oath to cult classic.
UNHOLY CO. was born from a late-night promise between friends: kill plastic bottles in India and elevate hydration into a ritual. BloodThirst is the result — a can that looks like sin and tastes like clarity.
Water brands typically whisper. We wanted to scream. Instead of clear bottles and beachside marketing, we designed a drink for those who live after dark — the artists, producers, designers, and rebels who demand better.
Every can of BloodThirst is a statement against waste and mediocrity. It’s naturally mineral-rich, born in volcanic rock, and sealed in armor so you can chill it, crush it, and recycle it without guilt.
Pillars we live by
Design with bite
We obsess over typography, material, and texture so every can looks like an artifact from the future. The aesthetic is as important as the hydration.
Planet first
Aluminum is infinitely recyclable. Our supply chain is optimized for reuse, from bulk shipping cartons to deposit-return pilots.
Community powered
BloodThirst lives where counterculture thrives — independent venues, galleries, rider requests, and the people willing to taste something different.
Timeline
- 2021
The Vow
After witnessing mountains of disposable plastic at festivals, we swore to build a water brand that felt like a rebellion, not a compromise.
- 2022
Forging BloodThirst
We sourced volcanic aquifer water and engineered aluminum tallboys with a gothic finish that could live in clubs, galleries, and underground venues.
- 2023
The First Drop
Our launch batch sold out in 48 hours. BloodThirst showed up on DJ riders, in speakeasy fridges, and at dawn recovery circles.
- 2024
The Bloodverse
We released narrative chapters hidden inside each can to celebrate the mythology — because hydration should also tell a story.
Join the next chapter
Drops, collabs, and Bloodverse lore arrive to our inner circle first. Become part of the ritual.