DROP X01INVITATION ONLY
THE BLACK GLOVE
Hand-delivered by the founder, in a black glove, because normal shipping lacks emotional damage. You don't apply. You get chosen. You probably won't be.
CONCIERGE TIER · ₹1,00,000UNHOLY CO. PRESENTSNATURAL MINERAL WATER / 500 ML
BloodThirst
EVERYONE HAS AN OPINION.
We have
water.
No comment.
Just water.
- 500 ML · STILL
- pH 7.18
- TDS 256.87 MG/L
- BATCH 001
- IST --:--:--
- FSSAI LICENSED12725999000701
- RAZORPAY SECUREUPI · CARDS · NETBANKING
- FREE SHIPPINGANYWHERE IN INDIA
- DISPATCH24–48H · UP TO 84H
- GST INVOICEDWE PAY OURS. UNLIKE SOME.
01 / THE SUPPLYPick your
Pick your
poison.
Three sizes. One correct answer. Take your time, champ.
- 500 ML / CAN
- HIMALAYAN MINERAL WATER
- NO SUGAR. NO CAFFEINE. NO ALCOHOL.
It doesn't need you.
You need it. Taxes included, shipping's on us. Don't make it weird.Free delivery across IndiaSecure Razorpay checkoutDispatch 24–48h, up to 84h · Delivery 3–7 business days
THE MATH
Why ₹200 a can.
You scrolled past the button. Fine. Three reasons, then back up you go.
It earns its place on the table.
Matte-black aluminium, blackletter mark, one drip of blood. People ask what it is before they ask for a sip. That's the point. Nobody has ever asked about your plastic bottle.
Genuinely, annoyingly good water.
Himalayan natural mineral water. pH 7.18, TDS 256.87 mg/L. The name is the costume; the liquid is the real thing. Look for the catch. Take your time.
It isn't a plastic bottle.
Chills fast, and it's not a plastic bottle shedding fragments into your water. Collected and processed, can-to-can recycling can happen in around 60 days. Cited further down, because we read.
02 / THE OBJECT
DRAG / SCROLL →Examine it.
It won't explain itself. We filed the paperwork so you'd stop asking.
SPECIMEN SHEET
- TYPE
- Still natural mineral water
- SOURCE
- Himalayan aquifer · 11,000 ft
- VOLUME
- 500 ml
- pH
- 7.18
- TDS
- 256.87 mg/L
- CALCIUM
- 28.05 mg/L
- SUGAR / CAFFEINE / ALCOHOL
- 0 / 0 / 0
- VESSEL
- Matte-black aluminium
- SIDE EFFECTS
- Clarity. Occasional smugness.
AS PRINTED ON THE BACK OF THE CAN
DAMNATION FACTS
Per 500ml serving · Adult human (1)
- VOLUME500 ml
- TYPEStill natural mineral water
- SUGAR0 g
- CAFFEINE0 mg
- ALCOHOL0%
- FLAVOURINGNone added
- PLASTIC0 g
- WARNINGHydration may cause clarity.
CAN VS BOTTLEBLOODTHIRSTPLASTIC BOTTLE
COLDChills in minutes. Stays cold.Lukewarm is its natural state.
MICROPLASTICSNot a plastic bottle shedding into your water.~240,000 fragments per litre*
AFTERLIFECan-to-can recycling in ~60 days.†Often downcycled or discarded.
*Nanoplastics in bottled water — PNAS, 2024. †Beverage can recycled to new can in under 60 days — The Aluminum Association & Can Manufacturers Institute.03 / EXHIBIT AWhat did they
What did they
say to you?
Pick the last opinion nobody asked for. It goes on the record. The can has no comment. It never does.
Share it. Tag the source if you're brave. You're not.
NO SPEECH. NO EXPLANATION.Crack.
Crack.
Sip. Sin.
Wait. It's actually just water?
Yes. Still Himalayan natural mineral water. No sugar, no caffeine, no alcohol, no added flavouring. The name has an attitude. The water minds its own business. You could learn from it.
Isn't ₹200 a can a bit much?
Yes. So is your phone. You bought that.
What does it taste like?
Clean, still mineral water. pH 7.18, TDS 256.87 mg/L, calcium 28.05 mg/L. Best served cold, without commentary, to people who'd notice.
When will it arrive?
Usually dispatched within 24–48 hours, up to 84 if the universe intervenes. Delivery takes another 3–7 business days depending on where you live and how the courier feels. Tracking lands in your inbox. Refreshing it won't help.
What if a can arrives damaged?
Email rituals@theunholy.co with your order ID and photos, ideally within 48 hours of delivery. Damaged, defective and incorrect orders get a replacement or refund. Your statutory rights still apply. We're unholy, not unlawful.
Why trust a brand called Unholy?
Licensed, Razorpay-secured, GST-invoiced. Registered with every authority we intend to disappoint.
Can I recycle the can?
The aluminium body is recyclable wherever beverage cans are collected. Recovery depends on your local system, which is not our fault. Check your local guidance.
How should I store it?
Cool, dry, out of direct sunlight. Shelf life is 12 months from manufacture; the date's printed on the can. Chill before serving. It won't last 12 months.
CLASSIFIED
The forbidden shelf.
Two things we shouldn't sell. Screenshot them. Tell no one. You'll tell everyone.
DROP X02FORBIDDEN
DO NOT BUY
666 cans and a signed crate. The one drop we're openly begging you to leave alone. You won't. You never do.
IF YOU'RE UNWELL ENOUGH · ₹66,666
STILL THINKING?Not today?
Not today?
Fine.
Leave an email. One line when the next batch moves. We don't chase. We don't need to.